Briefly, I wanted to note that I am pleased with the box form factor of ‘Just Bunches’ cereal.

As the title suggests, the cereal is “just bunches,” but it’s the packaging which impresses me. One dimensionally, the packaging is more honest about the amount of cereal which consumers get in return. Open the box, and the cereal is filled to the top. Consumers don’t get screwed by thinking that they’re buying a big box of cereal. When in reality, half the a bag is filled with air and the weight is below normal. Producers never lie about the contents, but they can be misleading.

I think more producers should be in favor of this new design and model. (…eventhough food costs rise over time and they will ultimately add less and less quantity to the “standard” box)